we’re proud to finally announce the arrival of our new facial moisturizer, Obagi Hydrate!

Hydrate isn’t just an ordinary lotion. It is formulated to provide long-lasting hydration for all-day moisture protection. It contains Hydromanil, a technologically advanced ingredient, which retains water and gradually delivers moisture to the skin. So not only does it provide immediate moisturization, it also continues to hold water in the layers of your skin over time. In fact, as demonstrated in a moisturization study, Hydrate provides 8-hour moisture protection!1,2

This gentle, hypoallergenic formula also contains other natural ingredients such as shea butter, mango butter, and avocado to help combat skin dryness without clogging your pores. Designed for all skin types, Hydrate is dermatologist-tested to be non-irritating and non-sensitizing, so you can ensure that it’s been clinically proven to be safe.2

As part of your regular skin care regimen, apply Hydrate in the morning and evening to help protect your skin. Hydrate is also designed to work optimally with the Obagi Nu-Derm® System—especially if you are experiencing dry, flaky skin as your skin undergoes transformation, Hydrate will help provide relief and comfort.